Thursday, December 9, 2010

Know More About CULTY


About CULTY.
At CULTY, it’s about indulging individuality. Caught in the rhythm of the cities we explored, we're intoxicated by their never ending montages of shapes & sizes, colours & sounds. The proximity & intimacy of what we’ve seen & where we’ve been allow us to interpret & set new trends with our diverse range of handpicked items. We’ve WOWed many with our very own line of handmade pieces, hailing from vintage remakes to one-off petite accessories, satisfying our indulgence for individuality. 


Who’s CULTY.
Culty was founded by two blushy fashion junkies – Elisa & Kelly, a dare devil graphic designer & a eclectic merchandiser. Fret not, if you find us dancing away to our shop music. But you'll probably need to give us a sweet little shout, or better, come confess out loud to us your addiction to Class A stocks of clothing, bags, jewelries, accessories & art pieces, and we’ll do our part to relieve your sense of guilt.


Where’s CULTY.
Headquartered in the heart & soul of Hong Kong, Culty is a little higher than your average high street ground-level shops. We're located on the 2nd floor of 20, Russell Street, Causeway Bay, to be a bit more clear, right across Times Square cab queue. Feel free to pop in & say hi after a tiring stroll of mass-manufactured clothing. Need a break from homogeneity or a piece of style advice yet to be heard? Come speak to us and see what’s in store for you-- whether it's a handmade piece with your signature on it or a handpicking mission, we’re happy to help.

CULTY handmade.
Our bittersweet quest for quality & detail has earned us a bad name amongst our ever-growing list of suppliers. Instead of settling for less and having our pieces mass produced in suicide-prone factories, we’ve deconstructed contemporary production processes into post-modern day craftsmanship, allowing a single piece to be a hybrid collaboration between the people that are best in what they do & those who share our indulgence for individuality.  If the bitter side of it is having to work round the clock to coordinate with contributors from around the world with limited production, the sweet end of it would be the peace of mind we get after knowing that our designs are made by the right people. This saves our like-minded customers from the disaster of running into someone wearing the same piece.


CULTY handpicked.
Having travelled half the world from London to Sydney, Hong Kong to South Korea, we consider handpicking more than an adventure of stumbling over yet another rack of unwanted pieces. It’s the flickering of the finger tips, a glance to & fro and that sudden irrational urge to pull a cardigan off someone’s back that makes our handpicking pays off. It’s that sartorial obsession. If it's not for a tailor made item, then it's a tailor picked piece that makes our day. While most of the day is spent digging into piles of vintage & unbranded goodies, we must confess we still find time to indulge our  addiction by poking our heads into independent fashion labels across the world, so don’t be surprised when you come across old friends & foes when you dig thru our stocks.

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